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Oleg Gusikhin
Ford Motor Company
United States
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Brief Bio
Dr. Oleg Gusikhin is a Senior Director, Data Science & Machine Learning at Ford Global Data Insight & Analytics, where he leads Supply Chain Analytics. He has over 30 years of experience in application of advanced technology and analytics in the automotive industry. During his tenure at Ford, he has created numerous high-impact long-lasting applications for Ford manufacturing, supply chain and connected vehicles, and holds over 100 patents. Dr. Gusikhin is a Fellow of IEEE, a Fellow of INFORMS and a Fellow of AAIA. He is a recipient of three Henry Ford Technology Awards in the Manufacturing, Research, and Product
Development categories, the 2025 INFORMS Innovative Applications in Analytics Award, and the 2014 INFORMS Daniel H. Wagner Prize for Excellence in the Practice of Advanced Analytics and Operations Research. In addition, Dr. Gusikhin is a Lecturer at the University of Michigan Industrial & Operations Engineering and engineering faculty advisor at the Tauber Institute for Global Operations.
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Markus Helfert
Maynooth University
Ireland
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Brief Bio
Markus Helfert is a Professor at Maynooth University, Innovation Value Institute (Ireland) and the Director of the Business Informatics Group at Maynooth University. He is a Principle Investigator at Lero – The Irish Software Research Centre and at the Adapt Research Centre. His research is centred on Digital Service Innovation, Smart Cities and IoT based Smart Environments and includes research areas such as Service Innovation, Intelligent Transportation Systems, Smart Services, Building Information Management, FinTech, Data Value, Enterprise Architecture, Technology Adoption, Analytics, Business Process Managem
ent. Prof. Helfert is an expert in Data Governance Standards and is involved in European Standardisation initiatives. He advises small and medium sized Enterprise in relation to Innovation and IT Management. Helfert has received national and international grants from agencies such as European Union (FP7; H2020), Science Foundation Ireland and Enterprise Ireland, was project coordinator on EU projects, and is the Project coordinator of the H2020 Projects: PERFORM on Digital Retail.
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